When The Doughnut Project first opened, I thought "Great! Another trendy foodie place with off-the-wall, unorthodox flavors." Didn't think too much about it but their images kept showing up in my Instagram searches. I'm a cake person not doughnuts. Don't get me wrong, I love doughnuts AND donuts (what's the difference?). They quickly peaked my curiosity after seeing photos from happy customers, the doughnuts were BIG! If I'm gonna pay extra for a doughnut, I better get my damn money's worth!
I was first drawn to their "Those Beetz Are Dope" doughnuts - not just because of the color, because wow! Look at that color! But the name reminds me of Public Enemy (turn it up!!). It's filled with Ricotta Cheese, whaaaat?? The glaze has such a delicious nutty flavor - I was quite surprised but if you eat beets (I don't) then you might know that already. "The Everything Doughnut" is their newest and holy moly, it's got cream cheese glaze! I don't even eat Everything Bagels. But combine this glaze with the roasted seeds, garlic, sea salt, and this doughnut is quite the bomb!
After a failed first visit where I showed up later in the day (they sold out of just about everything), I went for a second visit yesterday and got there early - plenty to choose from! So I got the Everything and Beetz. They're messy but good, messy=good. I wasn't sure what I was in for but I am a believer now!
As a bonus, both founders of The Doughnut Project - Troy and Leslie, were there and so super friendly and welcoming. They have been getting A LOT of press and media exposure lately over their Everything Doughnut (everyone loves it), I was surprised I was able to walk in and just pull up a stool and chill for a few minutes while I indulged myself. Friendly people not letting success get to their heads goes a long way. Plus, how fun does this place look??
Ok so we love Star Wars, right on! But the mix of street art, kitschy portraits, Frank Sinatra tunes playing, I was so feeling the vibe of this place. I didn't even notice what movie was on the TV because I was too busy stuffing my fat face and trying to tweet with messy fingers. This might have to be a new regular pit stop every time I come down to the city. Check out their deliciousness on Instagram at @thedoughnutproject.